ADVOCACY AND CAMPAIGNS
Raising Awareness. Influencing Policy. Saving Lives.
Advocacy is central to ReDU's work. We believe that sustainable improvements in road safety require informed citizens, responsible institutions, effective laws and a strong culture of accountability. Through public campaigns, policy engagement, media outreach and community mobilization, we work to make road safety a national priority.
Our Advocacy Priorities
- Effective implementation of road safety laws.
- Motorcycle helmet compliance.
- Seatbelt use among drivers and passengers.
- Responsible speed management.
- Pedestrian and cyclist protection.
- Safer public transport operations.
- Professional driver standards.
- Improved road safety infrastructure.
- Stronger institutional coordination.
- Evidence-based transport policy.
Our Campaigns
- Drive to Arrive Alive
Promoting responsible driving, defensive driving practices and informed decision-making on the road.
- Wear a Helmet, Save a Life
Encouraging motorcycle riders and passengers to wear appropriate, standards-compliant helmets.
- Streets for Life
Promoting safer streets and stronger protection for all road users.
- Rethink Mobility
Encouraging safer, healthier and more sustainable transport systems.
- Road Safety Week
Mobilizing government, civil society, transport operators and communities to reflect on road safety challenges and take collective action.
- Working with the Media
We use radio, television, print and digital communication platforms to reach diverse audiences with relevant road safety information.
Our media engagement helps create public awareness, stimulate discussion and encourage responsible road use.
We use radio, television, print and digital communication platforms to reach diverse audiences with relevant road safety information. Our media engagement helps create public awareness, stimulate discussion and encourage responsible road use.